<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Threadsense — Field notes</title><description>Notes on marketing that actually works for small businesses, from the Threadsense team.</description><link>https://threadsense.co.uk/</link><item><title>Marketing isn&apos;t a campaign; it&apos;s a thread you don&apos;t cut</title><link>https://threadsense.co.uk/blog/marketing-is-a-thread/</link><guid isPermaLink="true">https://threadsense.co.uk/blog/marketing-is-a-thread/</guid><description>Most small businesses market in bursts: push, silence, panic, repeat. Here&apos;s why continuity beats the campaign — and what a thread actually does.</description><pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate></item><item><title>We didn&apos;t buy AI; we built one, then taught it to admit defeat</title><link>https://threadsense.co.uk/blog/we-didnt-buy-ai/</link><guid isPermaLink="true">https://threadsense.co.uk/blog/we-didnt-buy-ai/</guid><description>Most agencies bolted &apos;AI-powered&apos; onto a homepage. We built a real one and documented exactly what it can&apos;t do yet — here&apos;s why that matters.</description><pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate></item><item><title>You parked your marketing — that was the right call until now</title><link>https://threadsense.co.uk/blog/you-parked-your-marketing/</link><guid isPermaLink="true">https://threadsense.co.uk/blog/you-parked-your-marketing/</guid><description>If you quietly stopped doing your marketing because it felt like shouting into a void, you weren&apos;t wrong. Here&apos;s what changes that.</description><pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate></item></channel></rss>