Case study · Professional services · Manchester
From silence to sales.
A respected B2B services firm hadn't posted on its own channels in two years. We brought it back to a weekly rhythm in a voice that actually sounded like them — and put it back into the conversations that win work.
A Manchester-based services firm with a strong reputation, a full order book from referrals, and a marketing presence that had quietly gone dark. The last social post was two years old. Leadership knew that "we get everything by word of mouth" was a strength right up until the day it wasn't — and wanted a presence that reflected how good the work actually was.
The problem
Every previous attempt at marketing had stalled the same way: a burst of enthusiasm, three posts written by committee, then silence when fee-earners got busy. The channels that remained read as abandoned, which is worse than not having them at all — a prospect who checks and finds tumbleweed quietly downgrades you.
The real blocker wasn't ability. It was that nobody owned the cadence, and nothing had been made easy enough to keep up.
The thread we pulled
The firm's partners were genuinely interesting in conversation and stiff on the page. So we stopped asking them to "write content" and started recording them talking. The thread was their actual spoken voice — opinionated, specific, generous with detail — which we captured once and carried everywhere.
"For the first time the posts sound like us in a meeting, not like a brochure we'd never read aloud."
What we made
- →A short voice-and-positioning guide drawn from how the partners actually speak, so every post stays on-key.
- →A repeatable monthly recording session that we turn into a month of posts — no blank-page writing required of the team.
- →A weekly publishing cadence with one owner and a simple approval step, so it survives a busy week.
- →Light reporting that shows which themes earn replies, so the next month leans into what's working.
What changed
The channels went from dormant to dependable. Within the engagement the firm was publishing every week without it eating into billable time, and — the part they cared about — prospects started arriving already familiar with their thinking. Sales conversations got shorter because the trust-building had happened in advance.
We're letting the numbers mature before we quote them. Directionally: inbound conversations lengthened, and the firm reports being "in the consideration set" for work that would once have passed them by.
What we'd do next
The obvious next thread is a monthly newsletter built from the same recordings — owned audience, no algorithm in the middle — plus a couple of written case studies to give referrers something concrete to point to. Same source material, more places for it to work.
