From the studio

Field notes

Not thought-leadership. Just the things we’ve learned doing the work — written plainly, with the workings shown. Honest observations on marketing that earns its keep for small businesses across the North West. Read them in any order; they all pull on the same thread.

SME marketing

You parked your marketing — that was the right call until now

If you quietly stopped doing your marketing because it felt like shouting into a void, you weren't wrong. Here's what changes that.

Steve Churchley Steve Churchley · June 2026
Read the note → AI & marketing

We didn't buy AI; we built one, then taught it to admit defeat

Most agencies bolted 'AI-powered' onto a homepage. We built a real one and documented exactly what it can't do yet — here's why that matters.

Steve Churchley Steve Churchley · June 2026
Read the note → Strategy

Marketing isn't a campaign; it's a thread you don't cut

Most small businesses market in bursts: push, silence, panic, repeat. Here's why continuity beats the campaign — and what a thread actually does.

Steve Churchley Steve Churchley · June 2026
Read the note →